From bottle to bottle – recycling of plastic bottles and metal cans

The European Union is working hard in the direction of efficient use of waste as a resource and in increasing of the share of recycling. Based on Directive 904/2019 adopted and transposed into the Bulgarian legislation from 2025, it is mandatory to use a minimum of 25% R-PET in every newly produced plastic bottle.

In 2023, Lidl Bulgaria and Kaufland Bulgaria installed the first retail machines for the return and collecting of plastic bottles and metal cans in some of their supermarkets in the country.
The main partners in this process are two Bulgarian companies - ITD Ltd. and ECO PET EAD, which are responsible for the recycling process and production of PET preforms from recycled material.

The pilot project finds the intersections between ecology and entrepreneurship in an extremely successful way and demonstrates in practice the closed circular model "from bottle to bottle".

Why is it important to support these efforts? Because every action to increase the share of recycling, no matter how small is it, makes sense and means a little less trash on our planet.